Be Concise

Most business websites have a skewed "waffle to useful content" ratio - especially in the age of AI, which makes it really easy to generate paragraphs of text. This video uses a fictional example from a building company to explain how you can use less words to convey more information and make your site more valuable to its visitors. **Prefer a comprehensive guide on writing effective service pages? [Click here to read it (9-minute read)](/guides/writing-a-good-service-category-page/).** It'll show you how to replace 200 words of AI-generated fluff with 20 words that actually matter - information that visitors actually want. It takes 10 minutes to watch, could transform how you write website content. **If you'd like help writing concise, effective website content that converts visitors into customers, [contact me](/contact/).**