THE BASELINE ...Or Writing Technical Stuff for Non-Technical Readers

"Technical writers are not always required to write exclusively for engineers. Sometimes they also have to write for their bosses, their bosses' bosses, investors, buyers and end users. These readers may or may not come from technical background. In this talk we will look at ways you can ensure your message gets across." A "talk" (video) I delivered at the [Write the Docs](https://www.writethedocs.org/) conference in Prague 2020. You can also read [a more comprehensive article on The Baseline](https://quickfix.es/2020/10/the-baseline/), with more examples and sarcasm on my blog.