Storyworld Definition

Storyworld creation is something that Erica teaches students about in her online, post secondary accredited course on Building Your Digital Media Presence (BCST 1073): https://www.bcit.ca/study/courses/bcst1073 Those of you who have worked in media or marketing may have heard the term 'storyworld'. But what exactly is a storyworld? In this video, Erica shares her Storyworld definition, explaining the concept. In essence, a storyworld in the universe in which a story exists, including it's characters and settings. The story itself could be fictional, non-fictional or blur the lines between reality and fiction. So similarly the storyworld could be fictional, non-fictional, or blur the the lines between reality and fiction. With immersive, experiential, convergence, cross-platform and digital media storytelling, these storyworlds are ever expanding and allowing for greater levels of engagement with the audience - in fact giving the audience the ability to impact and alter the story.