"The World's Most Collectible Sandwich" at Ike's Place (2009)

I recorded this video February 2nd, 2009, the day before the Doc Pop Sandwich was released at Ike's Place in San Francisco. This was a special edition sandwich that came with a hand numbered silkscreen card, signed by Ike and myself to guarantee authenticity. The next day, there was a long line of folks waiting for sandwiches, many of which were there for the DP sammy. I even heard tales of some sandwiches being sold on eBay and shipped overnight to NYC. Wild times my friends.