🎬 nytimes.com nytimes.com
New Star of an Ad Campaign: The Louvre Heist Ladder
After thieves stole more than a hundred million dollars’ worth of jewelry from the Louvre using a lift truck, the manufacturer decided to capitalize on the connection.
↗https://www.nytimes.com/video/world/europe/100000010478760/louvre-robbery-german-campaign-bocker.html
Ladders
Bocker
Advertising and Marketing
Robberies and Thefts
Jewels and Jewelry
Louvre Museum
Paris (France)
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