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Christmas Comes Early For Denmark's Beer Drinkers
The Danish tradition of releasing the Christmas beer on the first Friday in November started with a beloved TV commercial from 1980 for a straight-laced 140 year-old brewing company, and now it's practically a national holiday.
↗https://www.npr.org/sections/thesalt/2012/11/02/164185006/christmas-comes-early-for-denmarks-beer-drinkers
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