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Writer Credited With Breakthrough Charmin 'Don't Squeeze' Slogan Dies
Advertising industry veteran John Chervokas, who is credited with inventing the phrase "Don't squeeze the Charmin," has died at the age of 74.
↗https://www.npr.org/sections/thetwo-way/2011/07/27/138763745/writer-credited-with-breakthrough-charmin-slogan-dies
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