Google's Goal: Inspire First Privately Funded Moon Landing

As 29 teams worldwide are compete in the Google Lunar X Prize, they're trying to build robots that could reach the moon by the end of 2015, roam around the moon's surface, and send photos and videos back to earth. Why is Google offering $30 million in prizes to winners, what rules must be followed, and have rivalries formed? Guest host Allison Keyes speaks with the X Prize Foundation's founder.