🎬 googlecrawl.npr.org youtube
Rick Ross Sells Nike By Making Regular People Feel Like A Boss
The "Boom" ads use the rapper with the flamboyant personality to sell victory — and shoes.
↗https://www.npr.org/sections/therecord/2010/09/27/130161210/rick-ross-and-nike-how-to-sell-clothes-by-making-regular-people-feel-like-a-boss
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