Guy Fieri reveals truth behind transformation for his 58th birthday

Guy Fieri has revealed his recent unexpected transformation was part of a rollout for an upcoming Super Bowl campaign.The 58-year-old food extraordinaire unveiled a new look last week, coinciding with his birthday.Known for his recognizable platinum-colored spiky hair, Fieri toned things down with a basic, dark-colored hairstyle while dressing up as a regular guy.