Joel Dommett gets his nipple pierced after losing a bet

Joel Dommett gets his nipple pierced after losing a bet with Ben Shephard. The ITV presenters have teamed up for podcast The Business Men, while also launching a male skincare brand, Joel And Ben For Skin.For their bet, the TV favourites attempted to generate the UK's largest male skincare survey.Those who participated were able to vote for either to get their nipple pierced - with Ben saved by just 2% of votes.