The Neighbourhood pulled from primetime slot after poor ratings

With a glossy launch and an enormous marketing budget, it looked set to be Graham Norton ’s starring primetime role. But in embarrassing U-turn, ITV has now relegated his brand new reality show The Neighbourhood to the ‘graveyard’ slot mid-series, amid poor reviews and plummeting ratings. The new programme, which was announced to great fanfare, was set to launch Norton on the channel and rival the BBC ’s popular The Traitors. It has, however, failed to get the curtains twitching, and ITV has made the brutal decision to put the rest of the episodes straight onto its streaming platform ITVX and shift its slot on ITV1 from 9pm to 10.45pm, after the evening news. The launch attracted 1.2million viewers. However, by the third episode, just 500,000 tuned in. The series, which is Norton’s first reality project, sees real life households compete in a series of games which ultimately culminates in the most popular family winning £250,000.