An animated character of online fitness coach Joe Wicks has been launched in a bid keep children fit over the summer holidays.The Body Coach's new animated persona talks children through exercises including jogging, squats and burpees in five-minute clips, which will be released via his YouTube channel.Wicks said the Government-backed Activate project aims to "make movement fun".In each clip Wicks' character performs various exercises accompanied by new animated characters known as the Activator

An animated character of online fitness coach Joe Wicks has been launched in a bid keep children fit over the summer holidays.The Body Coach's new animated persona talks children through exercises including jogging, squats and burpees in five-minute clips, which will be released via his YouTube channel.Wicks said the Government-backed Activate project aims to "make movement fun".In each clip Wicks' character performs various exercises accompanied by new animated characters known as the Activators.The first episode has been released on The Body Coach YouTube channel, with more episodes to be released each week over the school summer holidays.