Joe Wicks is on a mission to expose harmful food on Licensed to Kill

'Killer', the congealed finger of chocolate-coloured, orange-flavoured sludge he's promoting, is crammed with 'nutrients' and 'vitamins'. It's also packed with known carcinogens, artificial ingredients such as aspartame that have been linked to cancer. His aim, he insisted on Joe Wicks: Licensed To Kill, is to make politicians and the public aware of how poisonous ultra-processed food [UPF] can legally be, even when it is marketed as a health food.