2013: £7million Disney-inspired John Lewis advert

In 2013, the £7million Disney-inspired advert told the story of a selfless hare who is determined to make sure his best friend, a bear, doesn't miss Christmas for once. The commercial features the tale of two good friends, a bear and a hare, who are sad at the thought of being separated for Christmas. The tale opens as winter is starting to draw in and the fun and excitement of preparing for Christmas begins. As the first snowflake falls and lands on the bear's nose, the hare starts to feel sad because he realises his friend will soon go off to hibernate, so – as usual - missing Christmas. While the bear is keen to join in, eventually he finds he cannot hold off his winter sleep any longer and disappears into his cave. Viewers see the bear fast asleep while all the other woodland creatures become excited about the big day to come.