2014: John Lewis hoped the bond between a boy and a penguin would capture the public's imagination

In 2014, John Lewis hoped the bond between a boy and a penguin would capture the public's imagination. The two-minute festive commercial told the story of seven-year-old Sam, played by actor Rhys Edwards from Hertfordshire, and his friend Monty. The boy gradually realises Monty is longing for a penguin companion. And so on Christmas morning Sam surprises Monty with the gift of a new penguin friend named Mabel. The soundtrack was John Lennon's song Real Love, performed by Tom Odell.