First look: This year's I'm A Celeb contestants arrive in Australia

In a dramatic first look clip ahead of the launch episode, stars Kelly Brook, Aitch, Martin Kemp, Eddie Kadi and Shona McGarty are told by hosts Ant and Dec there's only 'one way' they can make it the ground. Meanwhile back on the ground, Ruby Wax, Jack Osbourne, Lisa Riley, AngryGinge and Alex Scott head to a swanky villa, where Ant and Dec revealed that already they'll be facing their first trial.