Apple is praised for its AI-free Christmas ad filmed on an iPhone

Apple has injected fans with a 'heartwarming' dose of authentic festive cheer with its new Christmas advert. And it's managed to do so without relying on artificial intelligence (AI). Entitled 'A Critter Carol', the two-minute clip features two hikers walking through a wonderful wintery woodland before one unknowingly drops his iPhone. Apple shot the film on an iPhone 17 Pro and had the animal models handcrafted - a far cry from Coca-Cola's advert released earlier this month made entirely with AI.