Nigel Farage vs Keir Starmer: Battle of the TikTok accounts

Keir Starmer launched his new TikTok account this week - but you'd be forgiven for having missed it. He might be Prime Minister, but a mere 40,000 people have followed his account to date. A new video is typical. The PM is shown ambling through Downing Street with all the charisma of a junior accountant hunting for the printer. There's no sense of the office he holds or the significance of his surroundings. There's scant 'message' to be discerned. In fact, no one seems to have any clue as to why Starmer has bothered to post the footage in the first place. However Nigel Farage seems to have much more of an outreach as he boasts over 1.4 million followers on the very same platform. The contrast with Farage could hardly be more stark. On-screen and off, as even his critics admit, he is charismatic and, yes, humorous - qualities that have always eluded our PM.