JACK ANDERTON: This is why Starmer's attempts at TikTok stardom are dead in the water

Keir Starmer launched his new TikTok account this week - but you'd be forgiven for having missed it.I spent two years working with Nigel Farage on his TikTok account, growing the Reform leader's following to a mighty 1.4 million. That's more than every other Westminster MP combined.What was clear to me then, and remains true now, is that people on social media demand a point of view. They want to hear what a politician has to say. They don't want to watch him walking around greeting staffers like the office bore.