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Bud Light marketing VP Alissa Heinerscheid talks wanting to gain new audience.
Bud Light marketing VP Alissa Heinerscheid discusses changes she intended to make within the brand known for its 'fratty, out of touch humor.'
↗https://www.dailymail.com/video/news/video-2915545/Video-Bud-Light-VP-talks-pivoting-brands-fratty-touch-humor.html
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