Retailers are shunning the tearjerkers and taking a light-hearted approach to their festive ad campaigns this year in an apparent attempt to bring cheer to consumers facing a persistent cost-of-living crisis.Sainsbury's has turned to a young girl asking what Santa eats for Christmas dinner in a campaign that brings in some star power in the form of a cameo appearance from singer Rick Astley.

Retailers are shunning the tearjerkers and taking a light-hearted approach to their festive ad campaigns this year in an apparent attempt to bring cheer to consumers facing a persistent cost-of-living crisis.Sainsbury's has turned to a young girl asking what Santa eats for Christmas dinner in a campaign that brings in some star power in the form of a cameo appearance from singer Rick Astley.