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Standard Life Aberdeen changes name to 'Abrdn' to 'modernise brand identity'
UK based global life assurance company Standard Life Aberdeen announces that it will change its name to 'Abrdn', as part of their plan to reshape the business with a 'future-focused growth strategy'.
↗https://www.dailymail.com/video/news/video-2406340/Video-British-asset-manager-Standard-Life-Aberdeen-changes-Abrdn.html
Standard Life Aberdeen
announces
name
change
Abrdn plc
modern
agile
digitally-enabled
brand
technology
global
rebranding roll-out
process
stakeholder
engagement
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