Why Li-Ning is trending

<p>NBA superstar Stephen Curry announced a deal for his signature sneaker brand on Monday, opting to go with Chinese sportswear giant Li-Ning. CNN's Coy Wire explains what both sides are hoping to get out of what Curry is calling "a partnership of a lifetime." Discover more videos, including live streams and exclusive storytelling, on our <a href="http://cnn.com/watch">Watch</a> page.</p>