π¬ bloomberg.com bloomberg.com
How Anime and Manga Have Resurrected Japan's Soft Power
Matt Alt, author of "Pure Invention: How Japan's Pop Culture Conquered the World" discusses why the popularity of Japanese IP and products have surged as the country's pop-culture economy has become its second most valuable export. He speaks with Shery Ahn and Avril Hong on Bloomberg: The Asia Trade. (Source: Bloomberg)
βhttps://www.bloomberg.com/news/videos/2026-02-20/how-anime-and-manga-have-resurrected-japan-s-soft-power-video
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