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Alison Roman's Plan to Conquer the Tomato Sauce Market

Alison Roman is a cult figure in the world of food media. Now she's putting her name on consumer goods, recently launching a new line of high-end jarred tomato sauce called, appropriately, A Very Good Sauce. Alison Roman joins Tracy Alloway and Joe Weisenthal on the Odd Lots podcast to discuss what she's learned about the consumer goods industry, from shipping to co-packing to designing a recipe that can be cooked in high volume. (Source: Bloomberg)