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IDC Sees Smartphone Market Crash on Chip Crunch | Bloomberg Tech: Asia 2/27/2026

The unintended consequences of the memory chip shortage are escalating. A report by market research firm IDC forecasts a 13% contraction in the smartphone market, with the crisis lasting until 2027. Bloomberg Tech: Asia speaks with IDC's Bryan Ma on their report. Macquarie's Daniel Kim also discusses the outlook for the Korean memory chip giants Samsung and SK Hynix. (Source: Bloomberg)