π¬ bloomberg.com bloomberg.com
"Bhajan clubbing" reshapes Gen Z faith in India
"Bhajan clubbing" is drawing Gen Z crowds across India. No alcohol, no DJs, just performers leading Hindu devotional songs set to bass-heavy beats. It's part of a wider shift reshaping how young Indians are engaging with the faith. (Source: Bloomberg)
βhttps://www.bloomberg.com/news/videos/2026-05-15/-bhajan-clubbing-reshapes-gen-z-faith-in-india-video
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