🌐 theguardian.com
Supermarket foods claiming to be ‘natural’ or ‘sustainable’ mostly just using marketing terms, researchers find
Survey of 27,000 Australian supermarket items found some products boasting environmental benefits had significantly higher emissions than unlabelled counterparts
↗ https://www.theguardian.com/environment/2026/may/11/supermarket-foods-claiming-to-be-natural-or-sustainable-mostly-just-using-marketing-terms-researchers-find