Nicolas Peter to lead European sales region

Munich. Effective October 1st, 2011 Nicolas Peter (49) will assume responsibility for the European sales region, previously led by Ludwig Willisch, who will become new president of BMW of North America, as already announced. Nicolas Peter, who studied and holds a doctorate in law, joined the BMW Group in 1991 and has gained extensive experience in sales and controlling. Peter has occupied a number of positions, including head of BMW in Sweden and BMW Nordic, and was most recently responsible for