🌐 irishtimes.com
Pay attention to attention: Getting the most out of ads isn’t all about eyeballs
TV and radio are proper notice boxes, Mike Follett tells Dentsu’s Dave Winterlich
↗ https://www.irishtimes.com/advertising-feature/2025/11/21/pay-atttention-to-attention-getting-the-most-out-of-ads-isnt-all-about-eyeballs/