Brand Director & Social Media Manager at HYGO

We're a creative team behind a fast-growing creator and media platform with 250M+ followers across social properties and partnerships with major global brands.Here's what exists today: a powerful product, a growing userbase, and a design system with tokens and components. Here's what doesn't exist: a brand. No guidelines, no visual language outside the product UI, no unified voice across channels. Nothing.You're not inheriting a brand book and tweaking hex codes. You're building the entire thing